The number “40” incorporated into the logo design gives a clear representation of ASEAN’s 40th Anniversary. The two sharp points of the “4” meet in a manner to symbolise ASEAN’s harmonious and key role in the progress and development of a dynamic Asia. It also alludes to the “heart” of a resilient caring and sharing ASEAN Community. Through the use of the official ASEAN colours of blue (peace, stability), red (courage, dynamism), white (purity) and yellow (prosperity), and the ASEAN emblem, the 40th Anniversary logo reflects the goals and values that are fundamental to ASEAN and is an expression of ASEAN’s ambition of becoming one community.
The selection of the logo was done through a region-wide competition. National-level contests to design a 40th Anniversary logo for ASEAN were organised by the Ministries of Foreign Affairs of the ten ASEAN Member Countries and the national winners went on to compete at a regional final that took place at the end of January 2007.
The winning logo was submitted by Mr. Haji Othman bin Haji Salleh of Brunei Darussalam.